Viewing Category ~ funny

Monday. Today I’d like to introduce you all to one of Egypt’s young youtube sensations, Sarrah Abdelrahman. I first came across Sarrah’s videos commeing on daily Egyptian life quirks in a very original and satirical way, through my dad. From the way Sarrah describes herself, you can really get a sense of her contageous personality: “she acts for a living and makes videos for fun, insisting on staying completely independent.  She invented her own world because the earth is full of contradictories that annoy her. She also wrote this description of herself and spoke in the third person. Isnt that trolled up?”.

I: What’s the earliest memory of a creative activity you did?

S: I used to dress up and recruit my little cousins to put on a show for the family, it was usually an extravagant sketch with dance numbers.

I: If you weren’t doing what you do right now, what would you be doing?

S: I would really really like to be a super hero, or something like robin hood and have a pussy wagon and just take revenge all day. But in reality, I would be traveling in the world, there is this ticket that you can buy from any airline agency that expires after a year, and you can take as many flights as you can except you cant go backwards, you just gotta keep traveling forward.

I: Inspiration, who? what? where?

S:  The biggest inspiration I can get is from watching a live performance, if its really good, I am overwhelmed by hard work and focus. if its bad, I get so angry that I want to do something better. it makes me very angry to see someone doing something that I thought of doing before, that gets me going too.

I: Share any piece of your work, recent or old and talk about it.

S: I got this flip cam in 2011 and was using it ALL the time. And so i made a video about my life, four minutes,each frame taking two seconds. It took me a year to record the material (not intending to do that video) and weeks to edit it. I am really proud of that video in particular.

I: Name 5 websites that you check often.

Museum of conceptual art
Recycle Art
The Pirate Bay

The day you ask? Why it’s Monday. This weeks’ star of the obsession sessions is no other than my good bud Tameem Youness. In his own words “Tameem Youness is not a very common name in Egypt, which gives me hardtime ordering food for example. I am 31, have twins and love sarcasm”. I met Tameem back in fall of ’99 at the College of Fine Arts in Cairo. Outspoken, charismatic, and full of energy, Tameem and myself became friends and have maintained that friendship ever since. The only way I can describe him really, is he’s a modern day Davinci with a wicked sense of humour. Tameem has so many creative outputs, it’s simply ridiculous. Animation, Art Direction, Design, Illustration, Music, Funny Videos, Mini webshows, Stand-up and more, chances are name a creative activity and Tameem probably dabbled in it, and did a pretty damn good job doing so. Over the past couple years, Tameem has become a Youtube celebrity with his witty videos that poke fun at everyday Egyptian life situations. Currently Tameem works as an Art Director at JWT Cairo.

I: What’s the earliest memory of a creative activity you did?

T: I think it was an alarm I made for my room when i was 6. It beeps and the light blinks when the door opens.

I: If you weren’t doing what you do right now, what would you be doing?

T: Electronics or something software related maybe, film making? music…

I: Inspiration, who? what? where?

T:  I must say I was very lucky to grow up with inspiration everywhere, starting with my mom who is an extraordinary undercover artist, my brother Ahmed Hafez who works in the same field now and taught me almost everything, college/friends and colleagues, people like Mahmoud Hamdy, Sherif Samy, Ibrahim Islam, Ibraheem Youssef, Mohamed Foad, Yahya, The Great Ahmed Hefnawy, Ali Ali, Hamdalla, and many others. International figures like Mohamed Ali, Michael Jackson, David Droga are on top of the list. Places like London and Tokyo although I’ve never been to the latter, but it really inspires me.

I: Share any of piece your work, recent or old and talk about it.

T: This is the campaign we did at JWT for Nestlé IceCream “Maxibon” and Well, The idea came as a last resort. We came up with six other ones and then this finally hit me. Kids eat any junk they encounter, they’re mostly frustrated and always daydream about eating their problems up.

Then the idea that whoever can eat this monstrosity of an ice cream sandwich, would be able to gobble up anything in his/her way. Since, according to the way these kids think “I can’t change my life, but I can eat a big ass ice cream and forget about everything.”

Above all, we thought, c’omon, we’re selling ice-cream here! so let’s be less smart ass about it and let’s do something stupid! Presenting the idea to the client was anything but smooth, but we finally convinced them. And our work paid off, because it proved that creativity indeed sells, maybe a bit too much in their case considering they ran out of stock in the market.

The best thing about this campaign, is that it empowered people to take ownership of the brand, they embraced and loved the brand, creating parodies and singing along, instead of the brand trying to act cool and relevant to them. Even ”Ensa homoom el donya ya sahby” “forget the worries of the world my friend” the line in the song featured in the ad, became a golden quote in Egyptian local folklorish music.

I: Name 5 websites that you check often.

Yay Every Day!

July 8th, 2010

Lego Shootout.

June 8th, 2010

Norwegian Ninja

May 30th, 2010


As part of his graduating thesis at SCAD, Tyson Hesse creator of the famous Boxer Hockey came up with this pretty neat animated short called “Switch”

Via The Daily What!

Hi, I'm Ibraheem Youssef
I'm a Creative,
currently based in Toronto.

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Art Direction / Alignment / Colours
Cooking / Design / Folding
Illustration / Paper / Printing
Ping Pong / Type / Walking

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