Viewing Category ~ showcase

November 10th, 2014

Richie & Margot.

Available now through the online shop is my limited edition series of prints for the two romantic connections that made us all swoon in Wes Andersons the Royal Tenenbaums.

February 27th, 2013

Geek-Art Manga Tribute show.

Some of my artwork will be showcased at the Geek-Art, Manga Tribute Art Show which will be held at the Palais des Expositions Brussels, Belgium. 

The exhibit will be on display from March 8-10

October 19th, 2012

The effect of colour.

The day you ask? Why it’s Monday. This weeks’ star of the obsession sessions is no other than my good bud Tameem Youness. In his own words “Tameem Youness is not a very common name in Egypt, which gives me hardtime ordering food for example. I am 31, have twins and love sarcasm”. I met Tameem back in fall of ’99 at the College of Fine Arts in Cairo. Outspoken, charismatic, and full of energy, Tameem and myself became friends and have maintained that friendship ever since. The only way I can describe him really, is he’s a modern day Davinci with a wicked sense of humour. Tameem has so many creative outputs, it’s simply ridiculous. Animation, Art Direction, Design, Illustration, Music, Funny Videos, Mini webshows, Stand-up and more, chances are name a creative activity and Tameem probably dabbled in it, and did a pretty damn good job doing so. Over the past couple years, Tameem has become a Youtube celebrity with his witty videos that poke fun at everyday Egyptian life situations. Currently Tameem works as an Art Director at JWT Cairo.

I: What’s the earliest memory of a creative activity you did?

T: I think it was an alarm I made for my room when i was 6. It beeps and the light blinks when the door opens.

I: If you weren’t doing what you do right now, what would you be doing?

T: Electronics or something software related maybe, film making? music…

I: Inspiration, who? what? where?

T:  I must say I was very lucky to grow up with inspiration everywhere, starting with my mom who is an extraordinary undercover artist, my brother Ahmed Hafez who works in the same field now and taught me almost everything, college/friends and colleagues, people like Mahmoud Hamdy, Sherif Samy, Ibrahim Islam, Ibraheem Youssef, Mohamed Foad, Yahya, The Great Ahmed Hefnawy, Ali Ali, Hamdalla, and many others. International figures like Mohamed Ali, Michael Jackson, David Droga are on top of the list. Places like London and Tokyo although I’ve never been to the latter, but it really inspires me.

I: Share any of piece your work, recent or old and talk about it.

T: This is the campaign we did at JWT for Nestlé IceCream “Maxibon” and Well, The idea came as a last resort. We came up with six other ones and then this finally hit me. Kids eat any junk they encounter, they’re mostly frustrated and always daydream about eating their problems up.

Then the idea that whoever can eat this monstrosity of an ice cream sandwich, would be able to gobble up anything in his/her way. Since, according to the way these kids think “I can’t change my life, but I can eat a big ass ice cream and forget about everything.”

Above all, we thought, c’omon, we’re selling ice-cream here! so let’s be less smart ass about it and let’s do something stupid! Presenting the idea to the client was anything but smooth, but we finally convinced them. And our work paid off, because it proved that creativity indeed sells, maybe a bit too much in their case considering they ran out of stock in the market.

The best thing about this campaign, is that it empowered people to take ownership of the brand, they embraced and loved the brand, creating parodies and singing along, instead of the brand trying to act cool and relevant to them. Even ”Ensa homoom el donya ya sahby” “forget the worries of the world my friend” the line in the song featured in the ad, became a golden quote in Egyptian local folklorish music.

I: Name 5 websites that you check often.

Yay Every Day!

Monday morning, time to get inspired by someone who does it differently, meet installation artist Brian Kersbergen AKA ROYALSTEEZ. I met Brian in the countryside town of Breda, The Netherlands. We were part of a joint exhibit titled “Profilers” at gallery KOP. We had dinner together and enjoyed a couple cool chats, asides from being a very interesting and inspiring individual, I admire the way Brian thinks and views the world. Brian always manages to challenge our perceptions on what we deem as appropriate or acceptable. Which I think is much needed in this day and age of political correctness.

I: What’s the earliest memory of a creative activity you did?

R: At the age of 7 I regularly went to school dressing myself up as a clown. After my teacher start complaining that the other kids in class had problems concentrating on their work my mom hide her makeup.

I: If you weren’t doing what you do right now, what would you be doing?

R: I guess a salesman. I am very good in selling stuff you really don’t need. Or a teacher. Witch is almost the same. (PS. I really wanted to be a pig because they can have a 30 minute long orgasm, but in your question you did not say ‘anything you like’ and I guess wanting to be an animal would be kinda silly so…)

I: Inspiration, who? what? where?

R: Dogs are a big source of inspiration. As well the philosophical side of dog-anthropology as well the political side. And chess. When I play chess I make notes of the moves of my opponent. Thousands of pages filled with strategies. I use these to figure stuff out. Sometimes I read the notes of a game I’ve played years ago and I get very emotional. Like I just read a persons life story… very heavy. And sometimes I hear music too. And when I hear this music I start to draw with my eyes closed. I try to manifest the tones on paper. Strangely all the drawing I have made look like eggplants. This must mean something I haven’t figure out yet.

I: Share any of piece your work, recent or old and talk about it.

R: I have a strange fascination with the swasafix. And after making this piece I wanted to destroy it. I changed my mind a thousand times, everyday. The swasafix is pure fear; it’s an image of terrible pain. It even hurts to pronounce its name. And yet the symbol has conquered my memory, it lives in my head, even if it remains taboo. The swasafix is everywhere, haunting the specter of history; and yet it’s unmentionable, irreproducible, wrapped in a blanket of silence. I’m not trying to offend anyone. I don’t want to raise a new conflict or create some publicity; I would just like that image to become a territory for negotiation or a test of our psychoses.

I: Name 5 websites that you check often.

Cake Farts (NSFW)
Daily Puppy
E! online
& My Bank Account.

Hi, I'm Ibraheem Youssef
I'm a Creative,
currently based in Toronto.

Welcome to my blog.

Art Direction / Alignment / Colours
Cooking / Design / Folding
Illustration / Paper / Printing
Ping Pong / Type / Walking

are some of the things I tend
to obsess over constantly.
Find out more about me here,
or check out some shots from my
travels around the world here.

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