Obsession does have it’s pros and cons you know, If weren’t for that quality in me, I’d probably have things done much sooner. However, I’m really appreciative for that trait, I couldn’t imagine my life without it, achieving a higher standard in everything is really dependant on it. Which takes me to this, so yeah here’s my blog, It’s been in the works for 2 months now. Welcome.

Speaking of obsession though, It’s hard not to claim that word as something so personal without a shout out to what I consider to have set the bar regarding obsession. September 13th 2008, Stefan Sagmeister with the aide of over 100 volunteers and during the span of 8 days, used 250,000 Eurocents to construct a massive installation piece in Waagdragerhof Square in Amsterdam, spelling out the sentence “Obsessions make my life worse and my work better.” I couldn’t have written a more beautiful and true sentence.

Since we’re talking of the Dutchlands, I’m participating in this years’ Graphic Design Festival Breda, held in The Netherlands from May 8th-30th, The theme for this year is “decoding”, the piece that I contributed is an interactive one that requires full participation from passerby’s and festival goers. I’m pretty excited to see the reaction it evokes. If you happen to be in Breda during that date, go check it out and if possible take some pictures for me, I’m not sure If I can make it yet! Here is the intro video animated by Studio Smack.



nine − = 8

Hi, I'm Ibraheem Youssef
I'm a Creative,
currently based in Toronto.

Welcome to my blog.

Art Direction / Alignment / Colours
Cooking / Design / Folding
Illustration / Paper / Printing
Ping Pong / Type / Walking

are some of the things I tend
to obsess over constantly.
Find out more about me here,
or check out some shots from my
travels around the world here.

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