Monday, Mohamed, More (Inspiration!), three words that start with the letters M and O. Bare with me here and meet Associate Creative Director / Product Designer my good friend Mohamed Fouad. I met “Fo2sh” -as he’s commonly known amongst friends- back in 1999 at the FineArts College in Zamalek, Cairo, and he’s always struck me as an original creative person. Born in 1981, Mohamed studied Architecture and worked for about a year and a half as an Architect, then decided to change careers because he couldn’t adapt to the prevalent style of architecture found in Egypt. He is a big fan and believer in the Bauhaus school of art and design. Currently he is an Associate Creative Director at Leoburnett Cairo.

That is one side of his life, on the other side recently he started product/interior design label Stuffed Pigeon as a way to do something that he loves. The name came out of the famous Egyptian meal “stuffed pigeon”. The philosophy of the Stuffedpigeon is derived from adapting ideas and elements commonly found in Egyptian culture, being a proud Egyptian, embracing hand made artisanship, and always maintaining the highest standards. Not only is it a product design house offering simple, functional, creative and unique handcrafted products from furniture to home accessories, to toys and bikes, it also adopts an open and interactive workshop setting based on the product development process using the fewest possible resources and materials to achieve functional creativity. It strikes a delicate balance between minimalist simplicity and indulgence providing enriching experiences without pretension.

I: What’s the earliest memory of a creative activity you did?

M: A multiple electricity cable. I did the first prototype 5 years ago, I prefer to show the final product and talk about it when it is final.

I: If you weren’t doing what you do right now, what would you be doing?

M: Club owner!

I: Inspiration, who? what? where?

M:  Everything I see around me. I believe that Egypt is very inspiring in everything because we still use the old stuff that we have next to the other new technological products. Also, the normal basic products are a 100% man made craft, functionality is the main concept not a shape or a color. When i travel I try as much as i can to get inspired by other countries art and behavior. I also got inspired by my father in terms of crafting techniques as I used to watch him fixing and try to fix everything around.

I: Share any of piece your work, recent or old and talk about it.

M: LAMP-02

This product is one of my many other products using the same technique, it is made out of PVC pumping pipes – a very interesting material to work with- not to mention very inspiring, because it is easy to work with it and flexible.

The inspiration behind this product came after I found extra PVC pipes left after finishing the studio, first I didn’t know what type of the product I’ll work on, then I bought PVC connections and understood how it works together, after which I created lots of shapes like table frames, hangers some bathroom accessories, finally  I started to sketch this lamp and work on three different prototypes in terms of shape and measurements till it ended up with this design.

It is spray painted in a fine matte finish, available in a variety of colours, and overall gives a nice diffused light as the output is from 20 to 40 walts.

I name the products as it they are commonly described, I only add numbers to differentiate them from each other.

I: Name 5 websites that you check often.

not Cot
It’s all mental masturbation
Design is kinky



five × = 30

Hi, I'm Ibraheem Youssef
I'm a Creative,
currently based in Toronto.

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Art Direction / Alignment / Colours
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