Monday is here and so is an old friend of mine, meet Shanghoon Jeong. One of the kindest most courteous people I personally know, Shanghoon, is the first photographer I ever worked with professionally back when I used to work as an Art Director in Toronto. His sense of colour and motion is quite unreal as his photographs have this ethereal wonderful quality that is unique to his style. This week Shanghoon gives us a little peek into what makes him tick, as well as the latest project he’s working on.

I: What’s the earliest memory of a creative activity you did?

S: I am not sure how old I was but I have all these memories of playing with Lego when I was young. I used to make all kinds of things. It stopped playing with Lego all together one day when I realized I didn’t have enough yellow blocks to make a lion head and I really wanted to make a Lego lion head. Just like that, Lego days were behind me.

I: If you weren’t doing what you do right now, what would you be doing?

S: I think I would have been a cook. I love cooking and experimenting in the kitchen. Also, it gives you a full control over what you are making. You can create something different. You get to boss people around, also. LOL.

I: Inspiration, who? what? where?

S: My inspiration comes from imagination and things that happens in life mostly. I will see something or experience something and sometimes I want to transfer that feeling or mood to the pictures. They also comes from other photographers like Kenji Toma, Kenji Aoki, Craig Cutler and more. Sometimes me just surfing the web or reading magazines or books is enough to give you so many ideas to shoot.

I: Share any of piece your work, recent or old and talk about it.

S: This is my recent shot I did for Coors Light. I started to work with splash and liquid. I love capturing the unexpected moments. It’s like all shots are accidents but happy accidents. This shot particular was bit tough because the product didn’t exist at the time so the can is basically built in photoshop. Getting the right splash pieces was real time consuming but really fun and rewarding.

I: Name 5 websites that you check often.

New York Times Magazine
A photo editor
The F stop Mag
Ads of the world



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Hi, I'm Ibraheem Youssef
I'm a Creative,
currently based in Toronto.

Welcome to my blog.

Art Direction / Alignment / Colours
Cooking / Design / Folding
Illustration / Paper / Printing
Ping Pong / Type / Walking

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